Lyons Brown - Altamar Brands

Lyons Brown is an excellent public speaker. He gives some frank as well as rather good insight into the US drinks industry. Check it out.

I have become more interested in brands and branding. I figure that brands have become an integral part of what we consider our culture. Thinking back I grew up on Birds-Eye fish fingers because they were "better". If you buy Ice cream what brand do you want if you have friends calling around. What kind of cereals to you want to pour into your bowl in the morning. You buy a bottle of water!!? (it is 100% drinkable and clean out the tap) and you hit out for a brand and so it goes on.

A strong brand is a moat around a business.